AudiologyOnline.com recently published an article taking the hearing industry to task on how hearing aids are purchased in the traditional model (brick and mortar). While many of the comparisons are drawn against PSAP's, it should be noted that we only carry FDA approved hearing aids that offer even better solutions than discussed in this article.
We strongly encourage you to go read the article and learn more about the hearing aid industry.
Cox, R. (2014, April). 20Q: Hearing aid provision and the challenge of change. AudiologyOnline, Article 12596. Retrieved from: http://www.audiologyonline.com