In a recent paper published in The Hearing Review, there was a bombshell released. Author Sergei Kochkin, Ph.D. released a whole host of information regarding direct-mail hearing aids and traditionally bought (audiologist office) hearing aids and how their overall satisfaction rates. While the entire article warrants reading, the long and the short of it is that direct mail hearing aid satisfaction is almost indistinguishable between direct mail purchased and traditionally purchased aids.
Some cherry-picked statistics:
- 61% of direct mail purchasers listed price as the greatest influencing factor when purchasing hearing aids for the 1st time.
- 54% of direct-mail hearing aid purchasers stated they were either satisfied or very satisfied with their purchase. The exact same percent as traditional hearing aid buyers.
- There was only a 1.1% decrease in perception of hearing aid handicap reduction due between direct-mail hearing aids and traditional hearing aids.
Discount hearing aids have come a long way. No longer are they poorly made poorly designed devices. They balance the line of offering full-featured technology while keeping the price affordable to most people. Read the article and then give us a try. Let us be your affordable hearing aid provider! Kochkin, S. A comparison of consumer satisfaction, subjective benefit, and quality of life changes associated with traditional and direct-mail hearing aid use. Hearing Review. 2014;21(1):16-26.